Supporting the Fund by Advertising
As
well as reaching new clients in a quick and targeted way, with minimum
spend, many railway businesses like to be seen to be helping the
enthusiasts who are their clients. If you agree, then we might have a
uniquely targeted opportunity for you to consider:
The
Fifty Fund supports four class 50 locomotives, two of which are
registered for mainline use and are frequently seen pulling charter
services around the UK. Over the next year the Fund will also be
launching a high profile campaign to build a shed on the Severn Valley
Railway at Kidderminster. Planning is at an early stage but The Fund and
The Royal Navy hope to be rededicating 50035 to HMS Ark Royal in a
ceremony at one of the major railway events during the year.
We
expect these activities will generate new interest in our website and
along with our mainline and other preservation activities will result in
record number of visitors. To take advantage of this additional traffic
The Fifty Fund has revamped its website and it now features space for
promotional material from our supporters and partners.
Several
of our suppliers have already taken up the opportunity to advertise
their goods and services to an audience specifically interested in
diesel traction preservation and class 50s in particular.
If you would like join them and gain the benefit of your
association with us then please read on.
From
a recent survey of our members and website visitors, we know they have a
wide range of railway related interests (other than class 50
preservation), including; railway modeling (41%), collecting railwayana
(22%), reading/collecting railway books (34%), reading railway
periodicals (73%), watching railway DVDs (38%), supporting other railway
preservation activities (68%).
The
Fifty Fund website has been running for over 8 years in its current form
and is now viewed by up to 3000 unique visitors a week. Over the three
months prior to November 2008 the site received on average 1012 unique
visitors per week, peaking at 3200 for the week of the 18th
October. Of the visitors our automatic tracking system reveals that
approximately 75% had not visited the site before and 25% were returning
visitors. Each individual downloaded over 9 pages on average per visit.
It Will Cost Less Than You Might Think.
For
only £30 your advert can tell the world that you support The Fifty Fund
for a whole year. There is also a special rate for those who would also
like to advertise in our yearly magazine provided to our shareholders
and sold to other enthusiasts.
In
addition anyone who advertises with us will receive a permanent
hyperlink to their website on our links page.
Advertising Packages Available
Bronze advertising package:
One advert loaded randomly (is expected on average to appear on one twelfth
of the pages loaded). Cost £30.00 per year.
Silver advertising package:
Two adverts* loaded randomly (would expect to be
displayed on a sixth of all pages loaded from the site). Cost £50.00
per year.
Gold advertising package:
Three adverts* loaded randomly (would expect at least one to be
displayed on a third of all pages loaded from the site). Cost £60.00
per year.
Each organisation taking out an advert on The Fifty Fund website will
also be provided with a link from our "links page". This has
the effect or raising the advertisers profile with some types of
internet search engines, increasing the potential for hits on their
website from other sources.
You will see several organisations are already advertising with us,
so you will be in good company. These existing advertisers (some have
been with us for five years) tell us that sales and positive enquiries
have resulted from contacts reaching them via an advert link direct from
our website.
Please note The Fifty Fund reserve the right to refuse advertising
material that is either offensive or considered inappropriate for a
railway preservation website or is detrimental to the aims of The Fifty
Fund or its related organisations.
Advertising runs for a calendar year from the date the image is first
displayed. During that time you can change your image up to 4 times at
no extra cost, changing the link will require extra effort so is always
charged at £10 per time.
Notes
*In multiple advert packages, each advert may be the same image and
webpage link or may be different. The latter giving the option to link
to more than one aspect of your business.
$ advert images can be supplied by the advertiser or generated by The
Fifty Fund for a small extra cost (contact sales@fiftyfund.org.uk for
more details). |
